I heart Plum for Polly

I blogged about my love for Plum for Polly a couple times before (here and here), but let's find out a little more about the fabulously lovely woman behind the shop....

Tell us a little about yourself.

My name is Emilie Carissa Fuji. The things that make my heart race are (in no particular order) Shoes, esp. those of Mr. JC cause I can usually afford them. My husband & two teeny children. Good food, esp. sushi burritos, Japanese bbq, McDonald's ice cream cones, potato salad, and Reeses peanut butter cups. The beach. A cold beer after a long, hot day.

What made you decide to start an online shop?
I started Plum for Polly apparel for the most part because I don't have time to open a store. I really really want to have a little boutique, preferably by the beach, stocked with all the things I love. But that would require me to be there nights and weekends, and with the kids, and the mommy duties, an online store was the second best thing. The name is totally random---there's no cute story about it. It just appeared to me. I don't even know anyone named Polly, except my brother did get a dog after I started the website, and name her Polly (I'd like to think in my honor ha ha).

Fashion hero/inspiration?
There's not really one single person that I'm like "OMG they dress AMAZING" I am most inspired by street fashion blogs, random pictures I see of normal girls all over the Internet doing their thing and mixing stuff up in a crazy, unique way.

If you could hang out with any fashion/style icon for a day, who would it be? What would you do?
I don't know if he's a fashion/style icon per se, but I am somewhat obsessed with Todd Selby. I just love all of his photography and ideas and personal creativity. I could seriously spend like 4 days looking at his photographs. So I'd want to hang out with him...maybe we'd go to the beach and eat sushi burritos? ha ha.

What trends are you currently crushing on?
I love flatforms for summer. I am super tall and if I wear something like a mini skirt with heels it comes across as super slutty. But flatforms are semi-frumpy and the perfect balance for so much leg. I love the neon trend too and although I can't actually wear it (something about neon makes me look awful), I do like pops of neon in accessories and seeing it on other people. Also the maxi...I adore maxi length everything. It's so easy to wear, comfortable, easy to move around in, easy for mommas....I could go on and on.
 
If you haven't checked out Emilie's shop yet, you should head on over right now!  And check out the Plum Picks section to see some awesome deals.  And if Emilie couldn't get any sweeter, she's offering my readers 20% off anything you want... even sale items, and even my beloved JEFFREY CAMPBELLS!  Um, hello, amazeballs, or what!? Enter the code "ELISHARON"  at check out.  This deal is only valid until 7/26/11... So, ladies, get on it, and start shopping!  Thank you Emilie for being so generously awesome!

This pleated maxi skirt is from the Plum Pick section and for a mere $30, you've got yourself a brilliant summer skirt that can easily translate into a fall wardrobe as well.  I'm a sucker for anything pleated, so it was obvious that I would be in love with the skirt.  The sheerness is fabulous, but not scandalous because of the mini inner lining.  There's an elastic waistband, so you can eat all the sushi you want. I kid, I kid!  This piece will be in heavy rotation throughout the summer.
 

{top: PacSun | pleated maxi skirt:  c/o Plum for Polly | sandals:  Jeffrey Campbell "Splendid" | clutch:  c/o Plum for Polly}

Love, S